Rate this Ad

 Loading ...

Log In to add this to your Favelist
 Email to a Friend
Leave a Comment

Browse the Category
Advertising
Social | PSA

Share This:

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Posted by Neuville

Neuville is the founder of AdverBox

» Website

Hey there! If you liked this, you may want join the daily readers. Subscribe now to the RSS feed at AdverBox. Hey! We deliver via email, too. Thanks for visiting!

Leo Burnett.

From BrandRepublic (visit for full campaign credits):

Leo Burnett has devised and developed this campaign, which it then proposed to homeless charity Shelter and the upmarket real estate agent Douglas & Gordon. House buyers browsing in the window of upmarket estate agents Douglas & Gordon will be confronted with appalling pictures of genuine dilapidated and dangerous housing that thousands of families live in across the capital. As well as the shocking images, the ads contain statistics about the terrible living conditions that over 1m children across the UK face every day. There are currently 63,120 homeless families trapped in sub-standard temporary accommodation in London, including 83,962 children. More than 260,000 children are living in overcrowded housing in the capital. Shelter is lobbying the government to build 16,000 social rented homes between 2008 and 2011 in London that could help lift 42,000 children out of bad housing. The ad also includes a link to the charity’s website: www.shelter.org.uk.

Also see the Shelter Press Room for the briefing of the campaign.