Sony PSP
An old teaser japanese campaign for the launch of PSP.
The campaign features a QR code as visual. The QR code is generally used in Japan for mobile phones. When a camera phone user takes a snapshot of the code, the phone can read the information and convert it into data such as a URL for a product Web site. If this is the case, people can click directly over to the Web site using the browser function on their mobile phones.
Hirohiko Niizumi at GameSpot said: “By printing a QR code as the first of its PSP advertisements, the company might just be trying to convince the public that the PSP will be an all-in-one portable machine much like mobile phones themselves. Or perhaps there is a deeper secret behind the advertisement.” No deeper secret as we know. Just strange the visual.
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(1.69 out of 5)
Electronics, Entertainment | Popularity: 3% | Neuville - 2006-01-26 | Send this ad to a friend |
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