Old but great spot for Honda Civic

Credits:
Client: BMW
Agency: GSD&M | idea city, Austin
Creative Director: Mike Ferrer, Jeff Maki
Director: Jorn Threlfall

A Guerrilla campaign created to the new Volkswagen Polo with serial sensor parking.

Credits:
Advertised brand: Volkswagen
Advert title: Outrageously rich
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana, Cristina Marcellini
Copywriter: Bruno Vohwinkel, Valerio Le Moli
Director: Richard Frank D’Alessio
Production Company: New Partners

Credits
Client: Chevrolet
Agency: Strawberryfrog

Credits
Client: Mercedes-Benz
Agency: Shanghai DGM
Country: Germany
Director: Niko Tziopanos

Music composed and produced by Paul Hartnoll of Orbital

Presentation of the new Alfa Romeo 159 (in French).

Website: www.experience159.com

Credits
Agency: Soleil Noir
Client: FIAT France / Alfa Romeo
Publication Director: Christophe Raillon
Marketing Director: Michel Védrenne

Credits:
Client: Volkswagen
Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel

A note on Vespa “Jump” from Glen Hunt, Creative Director, Dentsu Canada:
Vespa is sometimes dismissed as a ‘pseudo bike’ given its scooter status. But rather than run away from its lack of traditional bike credentials Vespa Canada and Dentsu Canada chose to embrace them. After all, the Vespa scooter may not be able to fly gorges or jump parked cars but if you’re looking for an icon of love and beauty, you need look no further than Vespa - the Italian scooter built for love.

A note from Gary Thomas, Creative Director, Crush:
Crush opted for the iconic 50’s style animation and surreal setting which fit perfectly with the Walter Mitty imaginary dare devil storyline we were going for.
The piece was shot and directed by Crush’s Sean Cochrane. The jump was a digital double, done in CG, and the piece was put together in Inferno at Crush. The biggest challenge was finding the stunt man with the right mix of cool and “Kramer”. The team finally settled on Gaspar, who has since become face of Vespa in Canada. For Crush, this project was a great opportunity as it gave us a chance to complete the entire project from shoot to finish in addition to giving the animators a chance to do some digital double work which we had been eager to do.

Full credits:
Title: Jump
Client: Canadian Scooter Corporation
Brand: Vespa
Client Supervisor: Jennifer Errico, Vespa Canada
Creative Agency: Dentsu Canada, Toronto
Creative Director: Glen Hunt
Art Directors: Deborah Prenger, Carson Ting
Copywriters: Glen Hunt, Matt Williamson
Agency Producer: Amanda Loughran
Account Services: Natalie Vonlanthen-Choi, Sharon Hill
Production Company: Crush Inc, Toronto
Director: Sean Cochrane
Director of Photography: John Lindsay
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Design/Animation/CG: Crush Inc, Toronto
Editorial: Mark Paiva, School Editing, Toronto
Music & Sound Design: Grayson Matthews, Toronto

Credits:
Client: Volkswagen
Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Production Company: Parco Film
Director: Bosi & Sironi
Director of Photography: Gergely Pohàrnok
Music: Ferdinando Arnò

Tasked with creating a large-scale, high-impact wallscape that could quickly grasp and captivate freeway drivers, the creative team of Chuck Blackwell and Seth Prandini came up with the idea of using the location’s unique, ninety-degree angled surface to create a faux window full of people looking longingly at a large photo of the Accord. The double-take inducing wallscape panel sizes are 43′x44′ and 43′x59′ and reach 187,800 Adults 18+ every day each month. The south-facing wallscape was unveiled on April 1st in Los Angeles adjacent to the 405 Freeway, south of Santa Monica. The wallscape will be posted for the month of April.

Credits:
Advertising Agency: DDB London, UK
Creative Director: Grant Parker
Art Director: Steve Wioland
Copywriter: Matt Woolner

Credits:
Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon

A trip for the senses, a visual experience where the most important is not what we see, but how we choose to see it… this is the story that Nacho Gayán from Agosto tells in the new spot for Honda Civic.

As hard to explain as a psychedelic trip, the ad from Villarrosàs agency tells us about altered states of consciousness. Not in an hallucinogen sense, nor as escape from reality. What we live trough the movie is how this car could open your senses and perceptions, how it increases driver’s capacity of gazing the world in an unconventional way.

Title: TRIP
Client: HONDA Cars
Agency: VILLARROSÀS
Director: NACHO GAYÁN
Creative/s director/s: ORIOL VILLAR, FERNANDO CODINA
Account team: ALBERT LOPEZ, MERCHE GARCIA
Copywriter: TUNING
Art director: ENRIC SOLDEVILA
Agency producer: MELANIE ANDRADA
Production company: AGOSTO
DOP: MANEL RUIZ
Producer: TONI MORENO
Post-production: SERGI RODA, INFINIA
Sound: LA CRÉM
Music: RAMÓN MARTINEZ

Nacho Gayán, from Agosto directs this spot for Audi. Under the motto “A car created as none before”, the new spot presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho filmed a movie that has, at least, a bit of magic.

Title: Strings
Client: Audi
Agency: DDB Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Badía
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco López
Agency Producer: Vicky Moñino

Production company: Agosto
Director: Nacho Gayán
Producer: Toni Moreno
DOP: Paco Femenía
Editor: Fabrizio Rosetti
String Advisors: Philip & Steve Noble
FX Company: Asylum
Prague Service: Stillking
Post-production: Metropolitana
Music: BSO

The making of the spot:

Credits:
Advertising Agency: Bcube, Milan, Italy
Creative Director: Luciano Nardi
Art Director: Sergio Spaccavento
Copywriter: Fabio Andreini
Photographer: Armando Rebatto

Credits:
Client: Renault Italia
Agency: Publicis Roma
Executive Creative Director: Alasdhair Macgregor-Hastie
Creative Director: Patrizio Marini
Copywriter: Federico Russo
Art Director: Alessandro Izzillo
Photographer: Piergiorgio Rozza

Credits:
Agency: Jung von Matt, Zurich
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Copywriter: Tom Seinige
Art Director: David Hanselmann
Photographer: Patrick Rohner