The UEFA EURO 2008 will take place in Geneva in June 2008…

Idea: the Geneva Tourism and Convention Bureau

Familiar street characters are suddenly seen striking unusually unfamiliar Yoga poses in their usual positions. Traffic Cops, Flower Sellers, Rikshaw Pullers, Pedestrians and Lifeguards on the beach, all striking unusual Yoga poses in the usual places. This TVC combined with ambient street activity achieved media headlines across local newspapers and resulted in a huge surplus of participants and health tourists from the targetted cities in Tamil Nadu, Andhra Pradesh, Karnataka & Kerala.

The Canadian Tourism Commission kicked-off their new global campaign with a large street-level experiential program in London. The large multimedia campaign includes cool building projections, out of home advertising (OOH), print, online advertising and street-level activity, including the Canada Experiential Dome, where people are invited to “step into Canada” and explore different holiday regions in Canada.

CREATIVES ARE BAD, Mostra sulla comunicazione rifiutata
Creatives are Bad - Exhibition

Client: CREATIVES ARE BAD
Agency: MTN Company
Creative Director: Max Gaeta

No credits yet but beautiful art direction. Don’t you think?

Credits:
Client. Ca Rock Festival (Canada)
Agency Grupochango
Creatives_Grupochango
Year 2007
Photographer: Studiowallace

Credits:
Client : CRT (Comité Régional du Tourisme d’Ile de France)
Advertising agency : BDDP&Fils, Paris, France
Creative directors : Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director : Antoine Mathon
Copywriter : François Faure
Photographer : Cédric Delsaux

Agency: Grey Italia, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Freuli
Copywriter: Francesco Emiliani

via 

H&O, a leading Israeli fashion retail chain, branded all conference chairs at a media conference held in Tel Aviv, Israel.

Inside the T’s there was the sponsor’s fashion catalogue, a mineral waterbottle & an energy snack.

Here some photos:

Credits:
Title –Andhra Food Festival
Creative Director – Leela Ram
Art Director - Anbu
Copywriter – Leela Ram
Media – Print & Outdoor
Agency - Green Slate & CO
Client - Residency Towers

Nice video for ATG (Swedish Horse Racing), previously featured in these pages.

Also see the campaign website, nominated S.O.T.D at the FWA.

Brand/product advertised: ATG (Swedish Horseracing)
Advert title(s): 32 million years in the making
Agency: Åkestam Holst
Agency location (City, Country): Stockholm, Sweden
Art director: Jesper Holst, Johan Baettig
Copywriter: Mark Ardelius
Production company: Camp David
Director: Adam Berg
DOP: Mattias Montero

This campaign was done about one year before Rethink came out with the Playland campaign on March 2006. River City Roundup Rodeo was featured on Graphis magazine No. 355 in early 2005.

“Looking for seafood? Spars Seafood festival.”

Via Disruption

Nice guerrilla campaign made for the 2005 edition of the Film Festival in Göteborg.

Nice outdoor campaign made by Heye & Partner. For an annual wine trade fair in munich called “Forum Vini” they turned regular advertising pillars into giant corks.

Thanks to Tim from Heye & Partner for sending this.

Installation and advergame for Stella Artois.

The Beer Company has unveiled The Trap at the corner of Bloor & Avenue in Toronto. The complex installation is five meters high and weighs more than two tons. In the middle of The Trap, on a pedestal, sits a tempting chalice of Stella Artois.

It’s only in Toronto until October 25th. After that it’s on its way to other major cities including New York and San Paulo.

Take the bus.

Click to enlarge

Nice commercial made to promote the Cross Media Week in Amsterdam at the end of September. I like how Amsterdam is presented in its most known tourist moods

Download (.mov)

Credits:

Agency: John Doe Amsterdam
Clients: Lost Boys, Picnic ‘06
Creatives: Diederiekje Bok, Paul Falla, Hein mevissen
Director: hein Mevissen
Camera:Eric Halberstadt
Production Company: Keller films
Producer: Philip Keller
Soundstudio: Studio de Keuken
Edit: Annelien van Wijnbergen

Poster promoting the largest Dutch comic book convention.

Credits:
fhv bbdo amsterdam
Christian Borstlap (Art Director)

Outdoor guerilla campaign developed by Jung Von Matt to promote the first international table soccer world cup. Flyers shaped like real table soccer figures were posted on handrails all around the city of Hamburg (Germany), which hosted the event.

If you look closer at the image there’s something odd (I think it’s a fake, there are some mistakes in photoshopping), but btw that would be a nice idea.

Click the image to enlarge

Credits:
Agency: Jung von Matt
Creatives:Ole Kleinhans, Markus Kremer, Joanna Swistowski