The Life Changing Box game is a Facebook application believed to be the first of its kind… A contest with big prizes - many worth thousands of dollars! It is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

LifeChangingBox.com is a mysterious website designed to intrigue users and let them guess what is inside this “Life Changing Box.” This first of its kind contest will run for one month starting on June 12th, 2008

It is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Here’s a pic of the contest page:

Websites:
www.lifechangingbox.com
the app on Facebook (need to login)

Converse, now a subsidiary of Nike, is an American shoe company which has been making shoes since the early 20th century.

adidas Originals and Diesel launched a landmark product collaboration worldwide: adidas Originals Denim by Diesel, a collectible line of “extremely detailed, premium denim for true jeans lovers”.

The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time” by presenting playful, inspiring ways to encourage open, uninhibited self-expression and celebrate originality.

You can also check the Facebook application here: apps.facebook.com/originaltimewaster/ and remember which ways you already took…

Website: diesel.adidas.com

Interactive campaign site where consumers can upload their own visions of what an ABSOLUT WORLD would be like. ABSOLUT will make the best visions happen.

Website: www.absolut.com/iaaw/
Credit: Great Works

Louis Vuitton’s new “Journeys” campaign includes New York City according to Steffi Graf & Andre Agassi, Catherine Deneuve’s favorite parts of Paris, and a tour through Moscow, narrated by Mikhail Gorbachev.

Website: journeys.louisvuitton.com

Credits: Ogilvy Interactive Paris

Presentation of the new Alfa Romeo 159 (in French).

Website: www.experience159.com

Credits
Agency: Soleil Noir
Client: FIAT France / Alfa Romeo
Publication Director: Christophe Raillon
Marketing Director: Michel Védrenne

“Experience football as it should be”…

Website: www.cokezerogame.com

Agency: North Kingdom
Client: Coca Cola Services

The California Milk Processor Board (CMPB), the creators of “GOT MILK?”, debuts its 2008 “White Gold” ad campaign…

Nice interactive journey from BJL, an independent advertising agency based in Manchester.

Credits:
Advertised brand: BJL
Advertising Agency (Name, City, Country): BJL, Manchester, UK
Art Director: Justin Metz
Copywriter: David Forster
Designers: Neil Boote
Production Director: Caroline Marsden

The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together.

To promote the charity further than just the concert BJL used the idea that it’s not just the musicians coming together to fight cancer but it’s also the crowd and anyone else who wanted to show their support.

They created a pin badge and online list that allowed people to come together and ‘Line Up’ shoulder to shoulder, once registered on the site you received a unique number that you wrote onto your badge.

Visit the website

Credits:
Advertised brand: Versus Cancer
Advert title(s): Line Up
Advertising Agency (Name, City, Country): BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
Designers: Neil Boote, Ian Patterson
Production Director: Caroline Marsden

Life was very hard in 1366. People managed to survive terrible dangers, trying to brew the perfect beer. The new Stella Artois website will be released to the public on Sept. 18 (we just received an exclusive preview from the people at Stella Artois); it’s a great piece of interactive marketing and “traditional” advertising, where old jobs and new animatics are joined together to ensure a very good brand experience.

The website goes through different ages, challenging visitors in different ways (from a nice “balance the world” advergame to the old previously released “The Trap“). The star is always the perfectly brewed glass of Stella Artois.

All the job is built to drive people to discover the history, challenges and quality of Stella Artois, and its development through 650 years of history.

As you may have noticed, we’ve switched in these days from YouTube to LiveRail for posting video commercials at AdverBox. This happened since we were invited from Mark Trefgarne, the CEO at LiveRail, to test out the closed beta (it works on invitation for both publishers and advertisers).

In two words LiveRail is is a video distribution and advertising platform, bringing together video publishers and advertisers.

Essentially what they’ve built is a complete web-based platform for publishers to manage their library of video content, monetize it and track earnings, and to allow advertisers to manage targeted, pay-per-click video ad campaigns across the network of publisher’s video content.

Both the publishers’ and advertisers’ interfaces are very easy to use, and allow to upload videos and share them with the folks out there. Nothing new by now, except that for each video there are some small non intrusive teasers that can be clicked to view commercials from advertisers. The commercial model is based on a pay-per-click basis, so there’s a further boost over the opportunities an advertiser can bring from the platform: make the commercial seen (branding) and get traffic to the website (direct response). This is quite new.

Publishers can easily track the earnings for each video, upload, embed, share and so on (the classic features of a video sharing platform). Advertisers can choose ove more targeting features for each publishing website. Done the match, you can link targeted video ads to your own videos.

Here’s a screenshot of the Publisher’s account: as you can see each video has its own details, including the earning. In that way you can track what content fits the needs of your readers’ base, and optimize it in order to serve more content and get earnings from that.

The earnings are not real by now (this means we’ve not already earned any cents from the program), but are tracked just to show how the program works.

Also the advertisers’ interface and campaign management is idiotproof, very easy through 3 steps:

To have an overview on how the entire platform works, just visit the LiveRail website.

Nice interactive campaign made by DDB&Co, Turkey.

Click here to view an example. Click here and here to view others.

Thanks to Clara Wieck from DDB for sharing these.

Quick update from Marc: view here the english versions of the banners.

The Tanqueray brand is at it again. With the help of award-winning director Tommy Kuntz, composer John Frizzell and production company MJZ, the brand has created an exclusive web adventure show dripping with flavor. In this episode, Tony Sinclair and his crew search for the rare Rangpur lime and find much more – a new mixable gin, Tanqueray Rangpur. The campaign was written and Produced by Grey Worldwide with digital agency Asabailey Advertising.

The video is very long, but has some interesting things:

Also see the website created for the launch: GlobeProbe

BMW starts a race. P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague. Highlights are the hightech flash engine and the fascinating look, realized in cooperation with Interone Worldwide Hamburg and Dirk Hoffmann, a known artist from Hamburg.

Click the image to take your run.

Credits:
Consulting: Franziska von Lewinski, Stefanie Knoren
Creation: Matthias Schäfer, Johannes Mücke, Axel Bergander, Sharon Moody
Artdirection: Patrik de Jong
Illustration: Dirk Hoffmann
Music: Christine Schulz
3D-Studio: Electric Umbrella
Programming: Torsten Sperling, Karsten Götz, Thorsten Harders

Interactive action from Axe Brazil. The main idea was to lead young men into sites like YouTube to watch a video where a hot blond model stripteases in front of a web cam. As soon as the video begins, she tells her telephone number. If the person calls the given number, in a simulated conversation – it’s an answering machine faking a conversation –, she tells the user that sexy pictures of her are available at Axe.com.br.

To help build the buzz, CUBO.CC created a fake model management agency site, called 293 models (293: Axe in alphanumeric).

The video (NSFW, be careful :-):

Girl’s phone number/Answering machine: +55 11 30132935
Site Axe: http://www.themillionaxehomepage.com.br

In this other video CUBOCC teaches how to announce a new account to your co-workers.

Nice website and cover letter for a new project from Getty images. Unfortunately the website is in German, but it has a friendly navigation, and so you could easily take a tour around creativity.

Here’s the content of the cover letter that came out with some offline packets mailed around (see pic below)

Dear Mr Noone,

It is with deep sadness that we acknowledge the death of your idea. Beloved ideas are often torn from this world far too soon, and whether these unexpected farewells are at the behest of consultants, creative directors or customers, the pain is always real.

Perhaps your grief will be easier to bear if you know that others share in it -thousands of ideas die each day. Join our large, grieving community at www.ideenfriedhof.com and commiserate with friends over the grandeur of your idea. To find peace, please use the enclosed memorial park, which will make your desktop a place of solemn reflection.

You’ll realise how good it feels to let go. Wonderful days with beautiful new ideas lie before you. Our online catalogue ‘One Life’ will show you the latest and most important visual trends and will inspire you to fresh, stunning ideas.

With best wishes for your creative future,

Horst Zsifkovits
Vice President of Sales
Central and Northern Europe