Random AdThrottleman’s guerrilla action
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Guerrilla - Ambient
Retail
Posted by Neuville
Neuville is the founder of AdverBox» Website
In order to communicate Throttleman’s Autumn-Winter collection several people dressed with Throttleman’s clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
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