Toyota for Mother’s Day

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Posted by Neuville

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toyota

Explanation: The heart icon in I ‘love’ U also reads as the letter ‘B’ which in the Indonesian Bahasa language spells ‘IBU’ which means mother. The ad is dedicated for Indonesian mother’s day.

Credits:
Client: Toyota Kijang Innova (Indonesian Family Vehicle)
Agency: Dentsu Indonesia, Jakarta
Creative Director: Rachmad Widro
Sr Art Director: J.Elias Marendra
Sr Copywriter: S Banu Ardi




2 Responses

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Marketrix

Jun 15, 2007 17:08

Lovely ad!

Linked to "Toyota for Mother’s Day"

  1. sotto voce :: premonition :: June :: 2007

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