This is one of the most racist ads I’ve ever seen. And those racist Europian creatives bringing it to the front. What a pitty Unicef has its sign underneath of it. Hopefully that shame will be punished by entire of the world’s creative community. On the other hand that ad looks like a scam. And I bet you it’s. Most likely they’ve got that idea before the brief and client. Let me ask, is it for Arabic countries? Is it for Europian countries? What we should do with that message? More education is okay for the Islamic girls. So what?

Hello Anonymous,
I think the ad is for european countries. I like it; despite the fact that it’s focused on arabic countries and there should be more education also in european countries… but this is another story.

BTW I feel that fits the message; and I feel that is a good message to pass, almost here. If you want we can discuss it.

ciao