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This campaign, created by Goodby, Silverstein & Partners for the new Saturn Aura, provides potential customers with a video introduction to the manager of their nearest Saturn retailer. Specific advertisements were developed in 22 stores across six market areas - Buffalo N.Y.; Dallas; Harrisburg, Pa.; Indianapolis; Las Vegas, Nev.; and Raleigh, N.C. - all recorded individually to provide the local information.

The campaign is created through a relationship with Google using their new click-to-play video ads on sites across Google’s network of content partners using geo targeting and Google Earth to create a very personal experience.

The agency made the Google click-to-play medium work for Saturn in a way that would be impossible with most traditional media. The campaign showcases the best of all worlds: the visual engagement of television, the interactive abilities of the web and targeting so sophisticated that it makes possible the things that direct mail, mobile marketing and customer-relationship marketing only dream of. All this in a non-invasive way. Its an opt in world.

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