This is a guerrilla action created by McCann Portugal that started during Christmas season. Trash containers were used as media for Vitae, Europe’s largest homeless shelter.

Click to have a larger view of the campaign in action

Credits:
CW: Fabio Seidl
AD: Diogo Mello, William Silva
CD: Diogo Anahory, José Bomtempo
Photo: Krypton Studio

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Advertising | Popularity: 3% | Neuville - 2007-01-16 | Send this ad to a friend |

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