Random AdWorld Aids Day
Written by Neuville
Credits:
Advertised brand: World AIDS Day
Advert title(s): AIDS letter, Condom & Eve
Advertising Agency (Name, City, Country): Chennai india
Creative Director:Leela Ram
Art Director:Jaya Prakash
Copywriter:Leela Ram
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theway - Apr 11, 2007 7:20
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The Eve ad is a very very substandard idea from an ad perspective, but the letter execution is downright offensive. i can only assume it is the virus inviting someone not to use a condom, but it reads as if it is invitin someone to have sex at all. World Aids day is not about stopping people having sex, its about condom use and enjoying a safer sex life, so the ad has completely missed the point. Please can we have less of these substandard student ads.