Random AdWWF: Paper Dispenser
Written by Alexandru Micu
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007
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dilworthdesigns - Jul 24, 2008 1:47
ls_freelance - Sep 26, 2008 13:22
k_lau - Sep 29, 2008 23:51The following websites linked to "WWF: Paper Dispenser"
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Simply brilliant. What a clever way to clearly illustrate the correlation between consumption and preservation. Love it!