WWF: Paper Dispenser
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007
Like this campaign? Dislike it? Discuss at AdverBox People
(4.42 out of 5)
Advertising, Social | PSA | axelk - 2007-10-18 | Send this ad to a friend |
http://canofthought.blogspot.com
Subscribe to Vodcast
[...] da adverbox [...]
Simply brilliant. What a clever way to clearly illustrate the correlation between consumption and preservation. Love it!