Leo Burnett Greater China, Hong Kong

Nice award winner direct mail advert for a Yoga Center.

Credits:

Creative Director: Eddie Booth, Ruth Lee, Kenny Choo, Stephen Kong
Art Director: Jane Yang, Kenny Choo
Copywriter: Stephen Kong, Kenny Choo
Photographer:Alex Kaikeong

Awards:

Asia Pacific Advertising Festival (AP AdFest), 2005 (Bronze) for Single Execution for Innovation use of non-conventional outdoor media

Cannes Lions - International Advertising Festival, 2005 (Silver Lion) for Other Consumer Services

The Golden Drum Awards, 2005 (Golden Drum) for Art Direction

1 Star2 Stars3 Stars4 Stars5 Stars

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Kassandra-EmmanuelKassandra-Emmanuel - Dec 5, 2008 11:12
http://www.abc-of-yoga.com/

i’ve seen this ad before.. it never fails to amaze me every time. very “out-of-the-box” concept!

The following websites linked to "Y-Plus Yoga Center"

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