Gaia

Duval Guillame A new nice campaing for Gaia dveloped in Belgium against foie gras. Foie gras - or “fatty liver” - is still a very popular Christmas and year end dinner dish in Belgium. Because most people don’t know it’s made from the grotesquely enlarged livers of ducks and geese, the result of horrifying force-feeding.

The campaign was supposed to run in 40 major Belgian railway stations… but the railway company refused the posters because they are “too shocking”. Maybe railway companies fear to loose McDonalds as an advertiser... About animal rights and refused campaings, also see this nice piece from Incognito (Finland) for Animalia. Thanks to Matthias! | Social | Billboard

Comments

Ben Popken said…
Little interview with Matthias about the campaign here:

http://gattacainc.typepad.com/my_weblog/2005/12/inside_the_foie.html