Sony PSP

An old teaser japanese campaign for the launch of PSP. The campaign features a QR code as visual. The QR code is generally used in Japan for mobile phones. When a camera phone user takes a snapshot of the code, the phone can read the information and convert it into data such as a URL for a product Web site. If this is the case, people can click directly over to the Web site using the browser function on their mobile phones.
Hirohiko Niizumi at GameSpot said: "By printing a QR code as the first of its PSP advertisements, the company might just be trying to convince the public that the PSP will be an all-in-one portable machine much like mobile phones themselves. Or perhaps there is a deeper secret behind the advertisement." No deeper secret as we know. Just strange the visual.

Comments

Anonymous said…
we can not understand the explanation. please give more details.
Neuville said…
Hello Anonymous, the explanation is clearly explained in the GameSpot link featured in the article...
Anonymous said…
i don't think so. i wasn't clear enough again in GameSpot, too.

the ad tells me nothing at all, sorry.
Neuville said…
I'm sorry, Anonymous... :-)
Darin said…
It's like a link on a web page, but instead of clicking on the link, you take a picture of it and then you're linked to the page.. this particular link takes you to http://www.playstation.jp/psp
that's the part that's confusing right?