Lego














Blattner Brunner

CD: Jay Giesen, Dave Kwasnick
AD, CW: Derek Julin
Photographer: Tom Cwenar


Click to enlarge. Also see the Cannes 2006 winner Lego ad

Comments

Jimi Smoot said…
Beautiful creative work!
Absinth. said…
i think these are much better than the one with the big blue board with a thing on it.
latisha said…
Imagination.

Legos' were my favorite toy growing up. I still have my legos..i'm 22
Brandon K said…
I know this post is getting old, but I hope to rectify something here. These ads ARE NOT from FCB, they are from Blattner Brunner, and were done before the Cannes work.

Credits are are as follows:

CD/ Jay Giesen, Dave Kwasnick
AD, CW/ Derek Julin
Photographer/ Tom Cwenar

For any non-believers, check it out - http://www.derekjulin.com/ I work with Derek and this was the original concept. I coded this website when we were in college less than a year ago. Check out the advertising section, second row, third and fourth tabs. These are the rough ideas before they were assembled
--
brandon
Neuville said…
Hello Brandon, thank you for the information, I didn't know of it and I'll add the credit.
[...] Mehr LEGO und andere gelungene Werbekampagnen gibts unter bei adverbox.com! [...]
KKHC said…
Nice and clear!!!
SImplicity is still the best
Mirándote said…
[...] hasta ahora Deje un comentario Suscripción RSS a los comentarios de la entrada. URI para TrackBack. Deje un comentario Saltos de línea y párrafo automáticos, nunca se mostrará la dirección dee-mail, HTML permitido: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]
[...] Lego ads via AdverBox. Jump the link for more. This happened to be my favorite. [...]
tolga özbalcı said…
perfect job! bravo!
Jerke Wadde said…
It's funny that Lego would suddenly push the simplistic aspect of their product, since they've been steadily overcomplicating things with crazed pre-assembled kits for years and years.

Still, it's good to see them get back to basics. Nothing better than a big drum of loose, assorted Lego pieces and a child's imagination.
Maria said…
Muy buena la campaña, lástima que hayan escogido como imagen un tanque de guerra... habiendo tantas alternativas, como un árbol por ejemplo....
[...] When I was a kid, we didn’t have the Lego figurines that kids have today.  If they did exist at the time, my parents must have been hiding the advertisements.  When Lego people were needed to inhabit the huge castle or city that I had just built, it was time for–pause, wait for it–imagination.  This would be a good time to queue Handel’s Hallelujah chorus.  The first image shows a Lego person that I would build in my youth.  That is why these new Lego advertisements make sense to me.  The second image is one of four new advertisements made by Blattner Brunner and can be found here. [...]
LLLL said…
Lego is instrumental in developing a child's creative mind and problem-solving ability. Long live lego.
[...] what sets it apart from many modern toys and has become the focus of Lego’s new ad campaign. The ads are simple, with few elements. The ad in the metro consisted of four interlocking yellow Lego [...]
[...] via Adverbox NOTE THIS POSTSubscribedel.icio.usStumbleUponTechnorati [...]
harald said…
Apart from the top ad, which i found rather offensive (do we want our kids to be thinking "tanks" when they see Lego???), it's very apt...

lego has always encouraged our imagination. but please, let's have a bit more of Lennon's "Imagine", and a bit less of the "let's imagine this toy can kill people"...
Loveable-Loser said…
Very creative, lego is my favourite childhood past time and the ad effectively shows its creativity.
oli said…
i just happened to come across this website surching advertiments!!!Lego is my fav creative toy and looking at these its hard not to say " imaganation is the limmit!!"(the famous lego catchfrase) i've loved it since i was 5 and still love it now

long live lego!!!!!
Ad Heads said…
Innovative one man. Great. I LIKE THIS AD ALOT
[...] Es de la agencia Blattner Brunner y lo hemos encontrado en AdverBox. [...]
[...] takeaway message, which is encapsulated neatly in the image above, from a Lego print campaign in 2006, is that in the corporate environment, we often rush toward an end product, locking it down, [...]