Accessorize

Currently running in Switzerland, a nice campaign for Accessorize developed by Saatchi & Saatchi Simko. Guerrilla marketing for the bijoux shops with giant necklaces fixed in the streets of Geneva instead of the familiar chains that prevent cars to enter.


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Credits:
Art director: Gabriel Mauron
Designer : Damien Regamey

Comments

[...] original campaƃ±a de guerrilla marketing realizada en las calles de Ginebra para la firma Accesorize [...]
[...] This guerilla marketing campaign took place in Geneva, for an accessory store. Saatchi & Saatchi replaced chains with giant jewelry in several locations. (Source: Adverbox) [...]