Groupe E

Just received from Stéphanie at Saatchi & Saatchi Simko, an original and impacting outdoor campaign for Groupe E, a Swiss provider of electricity, featuring giant plugs fixed onto posters linking them to electrical appliances stationed around the streets of Switzerland.
A very simple and efficient way to remind the consumer that all the electrical appliances around him only work thanks to electricity and highlight the power of electricity in everyday life.

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Credits:
Saatchi & Saatchi Simko
Creative director : Olivier Girard
Art director: Gabriel Mauron, Fred Doms
Copywriter : Sandrine Llopis

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