Dove

Campaign for real beauty.

dove campaign for real beauty

dove campaign for real beauty



dove campaign for real beauty

dove campaign for real beauty

dove campaign for real beauty

dove campaign for real beauty

Comments

Alvaro said…
Great ads! And a good follow up on the previous campaign, the campaignforrealbeauty is something really good, I just hope more companies where willing to do this for their own consumer.
Lucero Gutierrez said…
As a city 15 year old teenage girl from Chicago, I am surrounded by stereotypical images everyday of what a "perfect" woman should be in our society by ads and commercials. She must have flawless skin, a slim body, and long silky hair to be considered "beautiful" by our commercialism society. If that is the case, then I must be considered one hideous person in our society because I have none of these qualities. As a matter of fact, I have acne, a very unfitting body, and nappy hair. Unfortunately, I have done drastic measures to myself to be considered at least "beautiful" in our society which I regret now. I have taken diet pills to the point where I began to vomit. I've caked my face with acne creams to have flawless skin, and I dyed and damaged my hair to at least make it seem silky and not dry. I've done all of this just so that I can be "pretty" and "gorgeous" like all those girls displayed in commercials and advertisements such as Go Daddy and Revlon London makeup company. I had convinced myself that I was ugly if I didn’t look like those girls in the advertisements.
One day, I was walking to the train station when I saw a Dove advertisement on a billboard promoting the “Dove Campaign For Real Beauty” stating, “Is beautiful skin only ever spotless? Join the beauty debate.” Along with this quote, they showed a woman with freckles all over her body. When I saw this, I stopped and thought that not every woman in the world has to have flawless skin to be considered beautiful. One just needed to love themselves the way they are to be happy. With this thought, I changed my view of what true beauty was. A woman doesn’t need to have flawless skin, a slim body, or long silky hair to be considered beautiful. They just needed to be comfortable with themselves because every woman is beautiful in their own way. I guess I am just trying to say thank you for your dove advertisements because they do change the aspect of what a real beautiful woman is. They have helped me realize to accept myself the way I am, and I bet millions of other women too. Thank you for embracing true beauty and raising a campaign to help women love themselves for who they are. Overall, thanks for your positive ads.
Sincerely, a typical teenager from Chicago.
mbee said…
A fantastic clear single minded campaign. It celebrates the true essence of the term "real beauty".
I tend not to write many responses, but after browsing
a bunch of responses here Dove ad » adverbox. I do have
some questions for you if it's allright. Could it be simply me or do a few of these comments look like they are written by brain dead visitors? :-P And, if you are writing on other places, I'd like to keep up with you.
Could you list of all of all your social networking sites like your twitter feed,
Facebook page or linkedin profile?