PCA

Nice ambient action to prevent drunk driving.

pca drunk driving


Credits:
Product: PCA
Agency: Saatchi & Saatchi Sydney
Country: Australia
Creatives: David Nobay (Creative Director)
Steve Jackson (Copywriter)
VINCE LAGANA (Art Director)

Comments

Rob Frappier said…
Very cool and creative concept. It delivers a strong message in a meaningful setting at a low cost.