United Negro College Fund

Very nice this campaign for the United Negro College Fund. The ads solce some common questions - like: "who invented the traffic signal, and when?" - in a clena way. I also like the design threatment: very simple and linear. The bad thing is that is still necessary to advertise on things such these. A mind is a terrible thing to waste...


united negro college fund



united negro college fund

united negro college fund


Credits:
Brand: United Negro College Fund
Ad Title "Traffic Light"
Ad Title "Fountain Pen"
Ad Title "Scoop"
Y&R New York, USA
CD: James Caporimo
Art Director: Jordan Atlas, Jody Farley
Copywriter: Jordan Atlas, Jessica Zalaznick
Photographer: Dennis Blachut
Chief Creative Officer: Gary Goldsmith
Published: May 2007

Comments

[...] from their long line of “Inventions from African-Americans”, many of which are featured here. The ad there includes Purvis and his fountain pen, but the one I saw was somewhat different, and [...]