Greenville Literacy Association

Nice guerilla campaign for a Literacy group in Greenville, SC. The campaign was a drive to get people to donate their books to the Greenville Literacy Association so that they could in turn sell them to raise money at their Giant Book Sale that they have each year. The executions include a situation where the Agency turned a side of a parking garage into a book shelf, a highly traveled stairway into a stack of books, tiny post it note packets into tiny books with messaging on them about donating and placed books on grocery store shelves in the middle of the cereal sections and sports drink sections.

The idea being that everybody has books lying around their home either on shelves, in stacks in the corner, or under their
beds or in closets... Have any books lying around?

literacy group literacy group

literacy group literacy group

literacy group literacy group

literacy group literacy group

literacy group


Credits:
the bounce agency
Creative Director - John McDermott
Writer - Stephen Childress
Art Director - Stephen Brown
Print Production - Amanda O'Sullivan

Comments

[...] Qui sotto potete vedere alcuni momenti della campagna, per tutte le immagini: adverbox [...]
blarney said…
Good stuff. The stair wrap is where it's at.
[...] E’ possibile vedere altre immagini della campagna su adverbox [...]
[...] might even see some really good local work (for those in our area). Students - this is a great resource for for some forward thinking, thought [...]