Head&Shoulders Since 1961

Head&Shoulders Since 1961

Head&Shoulders Since 1961

Head&Shoulders Since 1961


Credits:
Advertising Agency: Saatchi&Saatchi Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi - Jorg Riommi - Arturo Vittorioso
Copywriter: Jorg Riommi - Arturo Vittorioso
Photographer: Carioca

Comments

sonya said…
For these to work I'd think people would have to already associate Head and Shoulders with dependability and being time-tested. Perhaps this is going after an older demographic, but those themes and these pictures don't really resonate with my brand image of the shampoo.