Volkswagen





Credits:
Agency: DDB Belgium
CD: Peter Aerts
AD: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic design: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens

Comments

Marketing Church said…
Do DDB Belgium need 7 people for such a rubbish?
Anthony Plowright said…
I like the idea of the design, but don't really get the point.
Sebastian said…
Why do u call it WolksWagen? It's Volkswagen!

About the ad: Nice idea, but imho too less about cars. A normal, not in an agency working consumer doesn't have sense for this typografical solution.
Neuville said…
Hello Sebastian, title edited :-)

Ciao!
wolksy said…
the title is stil wolkswagen
cmon now
Rebel1 said…
Nice typo to illustrate how the DSG gearbox works. :)
john w said…
Brilliantly simplistic.
Wedsign said…
I'm afraid only 1 out of 50 consumers will get and appreciate the ad..
Being a fellow Belgian, shame is around the corner...
Dr T said…
Scam....
[...] I just love this ad for Volkswagen. It is so obviously simple. And yet so brilliant. It is designed to illustrate their new electronic gearbox. And how it does this is by melding the two numbers together. And so just as you change from second to third gear you can visually see how easy it is to go from one to the next. The simplicity is implicit but the message clear. You can see the full set of ads here. [...]