Leo Lisbon removes the word crisis

leoburnett Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word "crisis" from every webpage and replaces it by the word "opportunity". This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word "opportunity".
"We want to stop seeing the problem and start seeing the solution." These words were the foundation of this original idea, available at www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages: Portuguese, English and Spanish.

Comments

piero said…
shit, the website is under construction !
Excellent idea !
Bryce Summerell said…
This is a brilliant idea, imagine if an entire ISP installed this plug-in to their server. If enough people adopted this, a difference could really be made.

I'm incredibly impressed!!!! Leo Burnett the world over is a family of geniuses.

Regards.
[...] 29, 2009 Found this fabolous thing at Adverbox. It’s a plug in for your browser that replaces the word crisis with opportunity. Imagine how [...]