Advertised brand: The Horse and Hound Boutique.
Meatball sceneted dog-sized outdoor media
Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Director: Anders Granberg, Jenny Berg
Copywriter: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Maneging director: Johanna Jernbäck
Photographer: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson
Description: How do you reach dog owners? Through their dogs. How do you reach dogs? Through their nose. Dog-sized outdoor boards was produced. Each one was prepared with meatballs and then placed next to the boutique.
Short rationale: We know what dogs like.