Nestlè Alpino Peg Solitaire

Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, JWT Brasil created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates



Credits:

Agency: JWT Brasil
Creative Director: Mario D'Andrea, Roberto Fernandez, Andrea Siqueira
Art Director: Christian Faria, Vinicius Montana, Ricardo Kawano
Copywriter: Marlon Zanatti
Photographer: Régis Fernandez

Comments

[...] Comment lier le jeu à la gourmandise ? Que le meilleur gagne (Voir les photos) [...]