The Ad You Would Keep (case)

Imagine if your favorite magazine arrived with an autograph of a sports legend for you.
Watch the story of the ad that became a collector's item.




Credits:

Agency: WMcCann Brazil
Client: Chevrolet Omega Fittipaldi
CCO: Washington Olivetto
Creative Directors: Eric Sulzer, Fernando Penteado
Copywriter: Fabio Seidl
Art Director: Carlos “Ia” Murad
Illustration: Z-Axis Studio

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