Paint with a Tweet

Every medium has its master. Molson M commissioned celebrated international artist Kustaa Saksi to create a mural in his signature modern psychedelic, radiant style that will unfold with every tweet to #MolsonM_Art. The mural will come to life on a giant scale on a large wall in Toronto. The ultimate goal: a beautiful artwork that will include up to 20,000 Twitter handles for the public to enjoy, and a matching $1 donation for each tweet, up to $20,000 to the Canadian Art Foundation for the advancement of art in Canada.




Title: Paint with a Tweet
Client: Molson M

Molson M Brand Team:
VP, Marketing : Jennifer Davidson
Senior Director, Marketing: David Bigioni
Senior Brand Manager : Martine Bouthillier
Brand Manger: Sonia Palazzo

BBDO Team:
Vice-President, Associate Creative Directors: Deborah Prenger, Nancy Crimi-Lamanna
Senior Vice-President, Managing Director: Lezlie Grossman
Vice-President, Group Account Director: Lorri MacDonald
Account Supervisor: Gavin Wiggins
Account Executive: Jade Brent
Director of Print Production: Kathie Hintsa
Vice-President, Social Strategy: David Jones
Digital Strategist: Nicole Polivka
Senior Vice President, Director of Account Planning: Edward Caffyn
Artist: Kustaa Saski
Media Company: MEC Montréal

Comments

Ya, Ok said…
So Molson apparently cares about Canadian art by commissioning "celebrated international artist Kustaa Saksi to create a mural in his signature modern psychedelic, radiant style that will unfold with every tweet to #MolsonM_Art." This is advertising wearing the facade of apparently caring about the Canadian Art Foundation for the advancement of art in Canada made extremely evident through not even being able to hire a Canadian. It's offensive and poorly executed. And really? 20,000? Fail.